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Agencies Collaborate on Massive Wal-Mart Customer Segmentation
Image source: Walmart.com There’s no disputing Wal-Mart’s status as the world’s leader in retail sales and their consistent efforts to increase those sales through well-researched marketing strategies...
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The Basics of Customer Segmentation: 3 Factors to Consider in Market Research
Image source: Phillymarketinglabs.com You often hear marketers talk about their target customer segments. This is relevant in terms of research as well as in the success and positioning of general...
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Nivea Sun Protection Products: A Case Study in Market Segmentation
Image source: Greenbeautyguide.com A careful market segmentation is critical to successfully selling products; you need to understand what makes different consumers tick and how best to reach them....
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Attracting Younger Bank Customers: A Case Study of Yorkshire Building Society
Image source: mydebtsite.com The UK’s Yorkshire Building Society (YBS) is a bank that wanted to be sure they were attracting younger patrons that would become long term loyal customers. When it began...
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